NIKE - Run for your light & Stay in the Light Ad Campaigns
When Nike goes dark. There is no dark without light. I am an avid midnight runner. Running keeps my light on. Below are two Nike Campaigns that are for people who are in search of their light. The glowing Nike logo represents light and light is life. Creative Director and Copywriter by Mel Blanchard Gong
Back story / I've been a midnight runner my entire life. I wasn't born a runner and my stride is shockingly slow. In 2016 I went through my darkest time. I believe I almost died. I started to run for my life. It was the only thing that could get me through everything. I started to say I was "running for my light" to "stay in the light." I reached new strides, which lead me to start "running past finish." It changed my life. I just did it.