RedBull_WhileYou_gave change_cover.jpg

RED BULL

The world is changing and so is RED BULL.

This is a complete rebrand and ad Campaign for the new Red Bull.

Find your wings! "While you were" Ad Campaign is a play on culture and the current state of the world. We’re curate our life through our phones, but what happens when you look up? Everything. Create your own story, find what makes you fly with the new Red Bull. 

Creative Director, Copywriter, Designer by Mel Blanchard Gong

 
mel blanchard gong ad campaign Redbull card-01.jpg
mel blanchard gong ad campaign RedBull_Find Your Wings_earth.jpg
mel blanchard gong ad campaign RedBull_Find Your Wings.jpg
mel blanchard gong ad campaign Redbull card-02.jpg
RedBull_WhileYou_you stayed home.jpg
mel blanchard gong ad campaign red bull RedBull_WhileYou_GAVE CHANGE.jpg
mel blanchard gong ad campaign red bull RedBull_WhileYou_i wasnt surf.jpg
mel blanchard gong ad campaign red bull RedBull_WhileYou_bingewatch.jpg
RedBull_WhileYou_PLAY IT SAFE3.jpg
mel blanchard gong ad campaign red bull RedBull_WhileYou_spent money.jpg
mel blanchard gong ad campaign red bull RedBull_WhileYou_protested love.jpg
mel blanchard gong ad campaign red bull RedBull_WhileYou_WERE SWIPING.jpg
mel blanchard gong ad campaign red bull RedBull_WhileYou_snapped the moment_1.jpg
mel blanchard gong ad campaign red bull RedBull_WhileYou_waited moment.jpg
mel blanchard gong ad campaign red bull RedBull_WhileYou_scared of color.jpg
RedBull_WhileYou_WATCHING FAKE NEWS.jpg
mel blanchard gong ad campaign red bull RedBull_WhileYou_neck down.jpg
mel blanchard gong ad campaign red bull RedBull_WhileYou_WERE WATCHING.jpg
RedBull_WhileYou_HOPE.jpg
mel blanchard gong ad campaign red bull RedBull_WhileYou_WERE TROLLING.jpg
mel blanchard gong ad campaign red bull RedBull_WhileYou_looked up direction.jpg
mel blanchard gong ad campaign red bull RedBull_WhileYou_weresleepingsunset_b.jpg
mel blanchard gong ad campaign red bull RedBull_WhileYou_closed eyes.jpg
mel blanchard gong ad campaign red bull RedBull_WhileYou_I LOOKED AT EVERYTHING.jpg
mel blanchard gong ad campaign red bull RedBull_WhileYou_SHIT SINK.jpg
mel blanchard gong ad campaign red bull RedBull_WhileYou_stayed quiet.jpg