The New American Dream is to be at 0.
This is a full campaign for the launch of The Still Dreamers Foundation.
Fully created by Mel Blanchard Gong
FOR FULL CAMPAIGN, VISIT THE LAST GENERATION, CLICK HERE
Some Campaign Lines:
In the pursuit of zero.
The Zero is real.
Zero-ing in on life.
Zero fucking means zero.
Zero. Zip. Zlitch.
You can't drown when there's nothing.
Some people want to reach great heights, I just want to reach 0.
The Masked Zero.
I can't give zero fucks.
The 0 of life.
0 makes the world go round... travel.
0 is heavy.
I would love to have something to lose. (guy looks at his student loan debt)