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“
it is a dream story, called your life.
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I'm Mel.
a dream creative
i am
an architect.
a designer.
a filmmaker.
a problem solver.
a writer.
i'm into
doing whats curious
experiencing the 'what ifs'
being uncomfortable
FOR ME
it's important to always take a step back from technology and work with your hands. I am a sunrise apprentice chef in a kitchen. It has helped me understand patience, process, and my senses differently.
I never want life to pass me by. Every moment leads to the next, which is why environment and who you surround yourself with is what builds your life, your Hábitas. Time is measured by change, I've experienced a lot of time.
My job, my life is to seduce strangers. With each human I meet, I can immediately apprehend how they are feeling in that moment. It could be a gift, or maybe it's simply an accumulation of empathy and intuition. The definition of design is to problem solve. Design is not just visual, it's experience, strategy, and creating something from pieces.
I designed myself. I saw the pieces of my past and saw how I could build my future. I first became an architect and designed spaces for narrative environments. Knowing I wanted to work more deeply with human stories while building worlds, I went into film. I am not just one thing, like Hábitas, which is why I believe I'm perfect for your team.
From the magical sheet tents to night sky carpet rides I imagined as a child, my experience with Hábitas brought be back there to that place that never went away. I am always searching, always unsatisfied, and always curious. My clients call me "tiny rager secret weapon" because when I feel it, I feel it and there is no stopping me on executing a project exactly how I dream it up. All art, all experiences, all ideas should start with a feeling. My strength is that feeling. Give me any problem, give me a single word, give me a blindfolded flavor and immediately something happens. I can see the whole story, the entire business strategy from start to finish.
I'm always learning. I feel that if you wonder how to do something, then you should do it. I shoot, edit, design, write, and am an early adapter to technologies. I am currently experimenting in VR and and developing a voice replication technology of the deceased. I'm young, hungry, and ready for the next adventure.
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iNVESTIGATING ADVENTURE
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iNVESTIGATING ADVENTURE
Work
FILM. PHOTO. WRITE. DESIGN. CREATIVE.
Mel Blanchard Creative
A cross-platform production company servicing high profile bloggers, public figures, fashion brands, and small businesses in creating uncommon brand identities and stories.
Some clients: Goop, Disney, Vogue online, Getty, Shiva rose, Jenni Kayne, Mophonics, Playa Studios, NYC Food Inc, Fiona Lewis, Vanity Fair, Domino Mag, Chalkboard Mag, Molly Sims, Mind Body Green, WMN Space, Regan Arts, Global Citizens Festival
DESIGN. CREATIVE DIRECTION.
NOTED CONTENT
I am currently the creative director of a digital marketing agency where i work with designers, copywriters, and clients to execute across-the-board brand identities from marketing materials, case studies, social media, google ads, and digital presence
EXPERIMENTAL STRATEGIST
ELECTRIC WAVY
Two years ago me and a global team launched a passion project, a futurist immersive design strategy group. We research the future of companies' technologies to see what their product will evolve into for target time periods in the future. From creating a story of a character in the future to researching 'what if' scenarios, we imagine future worlds. Our team consists of scientists, designers, filmmakers, specialists in peculiar fields, and technologists.
example: Adidas, how will runners be running and experiencing the world in 20 years from now. What technologies will they be running with? How will a 25 year old female runner who works in finance and lives in Hong Kong interact with her technologies. Adidas What type of person will be using Adidas gear? How can Adidas pivot now to control their future in 20 years?
LOVED PROJECTS
You must love what you do. I want to share with you three projects I loved working on and why.
LISTEN.
When I work with other passionate people I come alive. This is a travel docs-series where music is the destination. I was given an idea with one word attached and asked to create a full story around it, that word was “LISTEN.” It’s a command, an action, and immediately it makes you feel. I saw this video the moment I was given that word before I made it. For me, I work off of feeling. The moment I met Eduardo, I felt him. It was easy for me to see the story and feel the passion for this project.
IMAGINE CUP
I was given the opportunity to work with Microsoft to create a TV show based off of their annual tech completion. Microsoft brought me on because they had two problems they wanted to solve, one make this competition the next Tech Crunch Disrupt and two rebrand Microsoft to appeal to the youth.
I researched the history of tech branding, I went to the Microsoft top secret innovations lab, and it hit me. Community, Microsoft is a staple to not only the tech community but to Seattle. I came up with the brand line “iPhone. iMac. iWatch. Apple is about the I. Microsoft is about the WE. They were sold and again I saw the project before I made it.
GRAY MALIN
They say images speak 1000 words, but can a photographer speak for his images? I was asked to create a TV pitch about a photographer. I was told he was difficult to get to open up and that there probably wasn’t an interesting show but to try my best. I call myself a chameleon because I can fit into any situation, feel people out, and really get them instantly. I was put to the test and Gray and I were symbiotic when filming. After working on this video, I was asked to help brand Gray as a lifestyle brand. To understand people and brands you have to be open to everything.
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Like an exhibition, room-to-room, space-to-space, you can control how someone experiences a moment. Hábitas is a canvas for lifestyle exhibition. It is not just one thing and it never will be, it's art you can fully immerse every element of your life in. Hábitas is for the adventurer who has journeyed through life and shed all social norms. However they got to the point of where they are is their own story, but they share this unexplainable open human connection with others and themselves. They are fully present and always changing. They are nomads, a tribe that moves to seasons only felt after they've hit that pivotal moment, which comes at different times of life and situations for everyone.
Hábitas has just started it's evolution. There is no lifestyle experience like it. It's not a club you can apply to, it's not a restaurant or a hotel, it truly is a home when you are with others who have experienced it.
We have reached a point in human civilization where we are seeking true connection. We are overwhelmed by technology, we have become ashamed to be our true selves. There is no better time for Hábitas to continue to experiment in the world of connection. Hábitas has created an elite community based off of compassion, art, music, way-of-life, and travel... But Hábitas has the potential to connect people in unimaginable ways. Think senses.
I believe I can creatively evolve with Hábitas and take each experience to a new level. We're both ready.
Some case study questions to ask is what the world will be like for Hábitas be in ten years? How will people change? What stories and connections will be craved? With constant technology being thrown at us every moment our brains are evolving at a speed like never before. What can Hábitas do to connect humans differently.? To know the future, you must first study the past.
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HABITAS IS ARCHITECTURE.
EACH MOMENT BUILDS THE NEXT.
THE FUTURE IS ENDLESS
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HABITAS IS ARCHITECTURE.
EACH MOMENT BUILDS THE NEXT.
THE FUTURE IS ENDLESS
We're at a pivotal moment in history where we must connect differently. Less is more. How do we scale back in an ever evolving world?
Hábitas brings the world together different, it's an individual experience. Yes there is Burning Man, a place you can be whomever you want one day out of the year; but we should be whoever we want every day.
Hábitas is every day. It's infinite.
Please listen.
su·per·no·va
The brilliant point of light is the explosion of a star that has reached the end of its life, otherwise known as a supernova. Supernovas can briefly outshine entire galaxies and radiate more energy than our sun will in its entire lifetime.
