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MATCH.COM

Ad Campaign for Match.com. "Don't swipe away the details."

This is not an anti-swipe ad, it's a campaign for people who have tried swiping and it just doesn't work for them. No one looks like their photos because you can't see what's on the inside. This campaign is for people who aren't surface level and are looking for love and fun!

Creative Director / Copywriter / Single Gal by Mel Blanchard Gong

 
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Backstory / I once went on 30 app dates in 40 days. I don't remember a single on of those dates. I met great guys, but I learned that app dating was not for someone like me because I am looking for someone like me. There is so much more that meets the eye. Swiping started to make me feel sick because it's not that people don't "look" like their photos, it's that you can't truly see them, on the inside. It feels wrong to swipe away someone who might be... 

mel blanchard gong swipe away the details ad campaign girl_jump_match_campaign.jpg
mel blanchard gong swipe away the details ad campaign guy_jump_match.jpg
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mel blanchard gong swipe away the details ad campaign couple.jpg
mel blanchard gong swipe away the details ad campaign guy garden.jpg
mel blanchard gong swipe away the details ad cmatch_campaign_dancing girl.jpg
mel blanchard gong swipe away the details ad campaign couple.jpg
mel blanchard gong swipe away the details ad campaign couple.jpg
mel blanchard gong swipe away the details ad campaign painted guy.jpg
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match campain_concert.jpg

Personally, I think everyone should just say hi and stop being robots. ;)